After a decade filled with rumours and speculation, the much-anticipated Apple Car project has met its demise. Last week, a report confirmed the cancellation of the multibillion-dollar venture. While the idea of an Apple electric vehicle had lingered for years, it now appears to have been nothing more than a tantalizing rumour. However, we’ve gained significant insight into the intricacies of the project that never materialized.
The report delves into the ambitious plans of various Apple executives and sheds light on the reasons behind the project’s ultimate failure. Among the fascinating revelations are detailed descriptions of the envisioned vehicle’s appearance.
At one stage, Apple’s leadership was adamant that the autonomous vehicle, often dubbed the “microbus,” should eschew traditional features like a steering wheel or pedals. Instead, it was envisioned to boast “club seating” akin to a private plane, along with curved sides and a glass roof.
Renowned Apple designer Jony Ive envisioned an interior adorned with stainless steel, wood, and white fabric, with the vehicle exclusively available in a pristine white hue.
While actual mock-ups of the vehicle, humorously referred to as the “Bread Loaf,” remain securely tucked away within Apple’s guarded premises, I sought insight from AI. The results, surprisingly, offer an endearing glimpse into what could have been.