The Empple Festival, Serbia’s premier event dedicated to employer branding, is set to take place on October 3 and 4 at Madlenianum in Belgrade. This year marks the fourth edition of the festival, which will focus on the theme, “How to Human at Work? – From Employer Branding to Employer Being.”
The two-day event will offer a comprehensive look at the holistic approach to employer branding, emphasizing the experience of employees and candidates, as well as the importance of measuring success and analytics in this field. Attendees will have the opportunity to learn from industry leaders who will share examples of good practices and discuss the significance of investing in people, continuous learning, and open communication within organizations.
The festival will feature prominent international speakers, including Victor Rubin, Employer Branding Manager at BlaBlaCar; Payam Parniani, Founder & Creative Director of the startup Be Real; Vanessa Camenzuli, Employer Branding & Communications Strategist; Steve Usher, co-founder of the startup Wonder; and Adriana Castillo, People Marketing Team Lead at Lidl Spain. These experts will delve into the strategic positioning of employer branding within organizations and its impact on business results.
In addition to the international lineup, the festival will highlight regional experts such as Vladimir Jelić, founder of the startup Benefitti; Marija Švimir, founder of Balance Consulting & Balance Broadcasting; Aleksandra Marjanović, Chief Technology Officer at Zühlke; Ana Jovanović, co-founder and director of the Croy School; and Nikola Riznić, CEO of Dexpress. These speakers will provide insights into the state of employer branding in the region and share their expertise on building successful employer brands.
The Empple Festival is expected to attract a large number of professionals from the fields of employer branding, talent acquisition, internal communications, and human resources from both the local and global environments. According to the organizers, each ticket purchased for the event will provide attendees with the opportunity to connect with all participants and interact with the lecturers.
For more information about the festival and ticket prices, visit the official website.
