In 2023, Pornhub celebrates the 10th anniversary of its Year in Review Insights, offering a decade’s worth of trends, searches, and a recap of key events that shaped the world’s porn-viewing habits. This year, statisticians provide more data and commentary, exploring the biggest trends and searches that define the adult entertainment landscape.
1. The Golden Age: Mature porn
The mature porn category claimed the spotlight in 2023, with the MILF category ranking as the 5th most viewed worldwide and the Mature category as the 7th most viewed, growing by an impressive +69%. Notable searches included “mature cougar,” “mature anal,” and “mature amateur,” while terms like “GILF” and “DILF” experienced significant growth.
2. Supersize
Size mattered in 2023, with the Big Tits category growing by +31%, and searches for terms like “big,” “bigger,” and “biggest” collectively increasing by +177% worldwide. The BBW category also gained popularity by +24%, reflecting a diverse range of preferences.
3. Sex machines
Technology infiltrated porn interests, with searches for “android” skyrocketing by +1689%. The term “sex machine” grew by +88%, reflecting an interest in mechanized sex toys and robotic-themed content.
4. Uniforms
Uniform-themed searches increased by +243% worldwide in 2023, with categories like “military uniform” and “cop uniform” gaining traction. The allure of power and control associated with uniforms contributed to this trend.
5. Sexual healing
In response to the state of the world, searches related to “therapy” surged by +344%, with interests in acts such as “massage therapy,” “foot therapy,” and “anal therapy.” Professions in the healing space, like “sex therapist” and “personal trainer,” also experienced increased searches.
Top 20 countries by traffic
Embarking on a global exploration of adult content consumption, Pornhub’s traffic report unveils intriguing insights into the top 20 countries fueling the platform’s immense popularity.
The United States stands tall at the forefront, maintaining its undisputed reign as the pinnacle of adult entertainment engagement. With its vast and diverse population, the U.S. continues to shape the landscape of global preferences. A noteworthy ascent is observed in the Philippines, securing the second position and making significant strides, indicative of evolving cultural attitudes and a growing interest in online adult content.
France remains a steadfast bastion of erotica in the third spot, underlining the timeless allure that adult content holds for the French audience. Canada, with its northern delight in adult exploration, maintains a robust presence in the rankings, reflecting the active engagement of Canadian enthusiasts. Brazil, known for its vibrant culture, contributes its own carnival of adult entertainment, securing the fifth spot and adding a touch of samba to Pornhub’s global tapestry.
While the United Kingdom slips three places from the previous year, it retains its status as a stalwart in adult content consumption. Brits continue to navigate Pornhub’s diverse offerings, contributing to its worldwide appeal. As we traverse through the top 20 countries, each nation adds a unique flavor to the diverse mosaic of Pornhub’s global audience. Collectively, these countries constitute a staggering 78.5% of all daily traffic, underscoring the universal allure of the platform and the pervasive nature of adult content consumption across different cultures and regions.
A time for reflection
In a surprising turn of events, the average time spent on Pornhub experienced a significant boost of 15 seconds, elevating the average visit duration to an impressive 10 minutes and 9 seconds. What adds a layer of intrigue to this shift is the active participation of the 45+ age group, contributing between 25 seconds and 77 seconds more per visit. While the younger demographic, particularly the 18 to 24 age bracket, witnessed a minor decrease of –74 seconds, and the 25 to 34 age group saw a dip of –34 seconds, the surge in engagement from the older demographic is reshaping the overall landscape of Pornhub viewership.
A closer examination, breaking down the data by country, reveals compelling insights. The Philippines emerges as a standout, showcasing a commendable increase of +16 seconds per visit, seizing the lead from last year’s champion, Egypt, which experienced a decrease of –24 seconds per visit and now holds the 3rd position. Other countries, including Japan, the Netherlands, the United Kingdom, Sweden, Canada, and Mexico, exhibit notable spikes in visit duration, offering a glimpse into the unique engagement habits across diverse regions.
Within the United States, individual states unveil distinct patterns of viewer behaviour. Maryland emerges as the undisputed leader in time spent on Pornhub per visit, boasting an impressive 11 minutes and 31 seconds on average – a remarkable surge of +37 seconds from 2022. Rhode Island and New Jersey follow closely behind, contributing to the rich tapestry of viewer engagement across the nation.
Age Demographics
The landscape of Pornhub’s audience is as diverse as the content it hosts, offering a fascinating glimpse into the preferences of viewers across different age groups. While the average age of Pornhub visitors remains a stable 37 years old, a deeper dive into age demographics reveals intriguing patterns and trends.
The powerhouse of Pornhub’s viewership lies within the 18-34 age group, constituting over half of all viewership. Within this age range, the 18-24 age bracket makes up a substantial 27%, suggesting that a significant portion of young adults actively engage with adult content. Meanwhile, the 25-34 age bracket contributes another 26%, solidifying the dominance of the younger demographic on the platform.
As we move beyond the age of 34, the numbers gradually decrease. The 35 to 44 age bracket constitutes a respectable 19% of all traffic, indicating a continued interest in adult content among individuals in their mid-thirties to early forties. The 45 to 54 age bracket follows, making up 13% of Pornhub’s audience, showcasing a sustained engagement among a mature demographic.
Venturing into the later stages of life, the 55 to 64 age bracket claims 8% of viewership. While this group represents a smaller percentage, it signals that a segment of older adults finds value and interest in the content offered by Pornhub. Finally, the 65+ age bracket makes up 7%, rounding out the age demographics.
Proportionally, when examining the top 20 countries by traffic, certain regions exhibit unique age distribution patterns. For instance, the 18-24 age bracket is notably highest in countries like the Philippines, Mexico, Germany, Brazil, and Egypt, where it constitutes a substantial 41% of their entire traffic. Conversely, countries like Japan, Spain, and Sweden showcase a lower prevalence of this younger age group.
In essence, Pornhub’s diverse age demographics underscore the platform’s ability to cater to a wide spectrum of viewers, regardless of age. The sustained engagement of younger audiences, coupled with the growing interest of older demographics, paints a nuanced picture of adult content consumption in the digital age. As societal perceptions evolve and technology continues to shape the landscape, Pornhub remains at the forefront, providing insights into the multifaceted preferences of its global audience.
