Samsung has been at the forefront of the foldable phone sector, particularly with its Galaxy Z Fold and Galaxy Z Flip series. While the book-style folds come with a higher price tag, the clamshell Flip models have garnered more widespread appeal. However, the future looks challenging for clamshell foldables due to an anticipated decrease in competition this year.
In a recent report by analyst Ming-Chi Kuo, it’s noted that the global sales momentum for foldable phones is waning. Even Samsung is adjusting its shipment goals for foldables. A notable revelation from the report is that OPPO and vivo are reportedly pausing their plans to introduce new clamshell foldables in 2024 aimed at the Chinese market. This decision comes amidst a sales decline in China, where brands, apart from HUAWEI, are showing diminished interest in the less lucrative clamshell models.
The report points out the lower profitability of clamshell foldables as a significant factor. Despite their popularity among consumers due to more accessible price points, the costs associated with development, marketing, and distribution may not justify another production cycle from a profitability standpoint.
It’s important to note that Kuo’s report specifically refers to OPPO and vivo’s 2024 strategies for the Chinese market, without suggesting a total withdrawal from foldables globally. However, the lack of clamshell launches in China—a key market—could imply a slim chance of these models reaching international markets. There’s a possibility that these companies might re-enter the clamshell foldable market in the following year. The report does not mention book-style foldables, indicating that their production and launch plans might remain on track.
