Rumours have been swirling, and the anticipation is growing as OnePlus gears up to launch its very first foldable smartphone, the OnePlus Open. The company has officially kicked off its teaser and hype-building campaign, raising the excitement levels among tech enthusiasts.
Just a few days ago, OnePlus subtly teased the device when an Indian actress was spotted flaunting the OnePlus Open. Now, the company is taking the campaign to the next level with the release of a video featuring none other than OnePlus CEO, Pete Lau. In this video, Lau sheds some light on the remarkable hinge design, boasting that OnePlus (and likely its parent company, Oppo) holds an impressive 35 patents related to this technology.
One of the standout features of the OnePlus Open is its hinge mechanism, which allows for seamless folding without any noticeable gap. In a captivating demonstration, a sheet of paper was placed inside the folded device and then used to lift the smartphone, defying gravity without any slippage. This showcase also provides a glimpse of the hardware, though a conspicuous cardboard covering conceals a significant portion of the sizable camera bump.
The innovation in the hinge design extends beyond aesthetics. The OnePlus Open’s hinge incorporates 31 fewer components than its counterpart in the Oppo Find N2, resulting in a device that is not only 37% smaller but also lighter. Lau confidently asserts that OnePlus is ready to compete with the best in the foldable smartphone market, even though it didn’t rush into the foldable race. He assures users of a fast and smooth experience, a hallmark of OnePlus devices. Additionally, the beloved alert slider makes its return in this new form factor.
Interestingly, Lau reveals that the OnePlus Open was a collaborative effort between OnePlus and Oppo teams, each contributing their unique expertise to the project. This collaboration hints at a broader marketing strategy, with indications that the same device will be marketed internationally as the OnePlus Open and as the Oppo Find N3 in China—a rumor that has been circulating for several months.
For those hoping for a OnePlus flip phone, it seems the wait will continue. Lau explains that the OnePlus demographic differs from the typical flip phone user, suggesting that the company is focusing on its core audience for now.
As the OnePlus Open’s launch date draws nearer, the company’s carefully orchestrated hype-building campaign is sure to keep tech enthusiasts on the edge of their seats. With its innovative hinge design, collaborative development efforts, and promises of a top-tier experience, the OnePlus Open could indeed make a significant impact in the competitive world of foldable smartphones. Stay tuned for more updates as we count down to the official unveiling of this highly anticipated device.
