For years, Apple has explored the concept of a wearable ring, evidenced by multiple patents. However, with Samsung on the verge of introducing its own wearable ring, Apple might be motivated to launch a product that aligns with CEO Tim Cook’s philosophy of “be best, not first.”
The Electronic Times reports that Apple is keenly observing market trends to assess the demand for a smart ring, which could offer a more subtle and comfortable alternative to smartwatches, potentially allowing for extended wear times and more convenience during sleep.
Apple is reportedly considering this new product as an extension of its wearables portfolio, with an increasing focus on securing patents for an NFC-enabled ring as it plans the optimal timing for its launch. An industry source, in a report translated from the original, suggested, “It seems likely that commercialization is imminent.”
This speculation arises as Samsung gears up to present a Galaxy Ring at its upcoming Galaxy Unpacked 2024 event, expected in late July. Samsung hinted at this new product at the beginning of the year and plans to start mass production soon. The Galaxy Ring is rumoured to include blood flow measurement, ECG monitoring, sleep tracking, device control, and remote wireless payment capabilities, and will be available in various sizes.
Currently, the smart ring market is dominated by the Oura Ring, a product of the Finnish company Oura introduced in 2015. This device, now in its third generation, gathers data on physical activity, heart rate, respiratory rate, and sleep, and shares it with the Oura app via Bluetooth. It also tracks body temperature and menstrual cycles, boasting a week-long battery life on a single charge.
In March 2022, Oura announced sales exceeding one million rings. However, the company faced criticism for introducing a $5.99 monthly subscription, limiting access to certain data features.
