CEE, Croatia – Croatian adtech startup all eyes on screens (AEOS), formerly known as AdScanner, has secured a €10 million Series B investment, spearheaded by Taiwania Capital. Existing investors Lead Ventures, J&T Ventures, and South Central Ventures also participated in this funding round. This investment marks a significant milestone as AEOS prepares to launch its new AI-based planning tool in 2024, designed to enhance cross-device campaign planning, measurement, and optimization for advertisers.
Breaking Down Barriers Between TV and Streaming
Founded in 2012, AEOS has long been a pivotal player in the European TV advertising space, providing data-driven solutions that revolutionize how advertisers plan and target audiences across both traditional TV and streaming platforms. With operations in Croatia, Austria, Germany, Bulgaria, and Serbia, AEOS is poised for rapid growth, with plans to expand into new markets and bolster its product innovations.
AEOS’s CEO and co-founder, Marin Curkovic, commented on the groundbreaking nature of this development:
“The long-anticipated synthesis of video consumption across different platforms is finally happening. It’s truly exciting to bring down the walls between legacy media and streaming with the help of Big Data and AI. Our solutions empower advertisers to optimize their campaign reach holistically, allowing for much more efficient ad spending.”
AI-Powered Transformation in Video Advertising
AEOS is at the forefront of video advertising innovation, thanks to the launch of its second-generation AI-based planning tool in 2024. This new technology will allow advertisers to seamlessly plan, measure, and optimize campaigns across devices, integrating TV and streaming platforms into one cohesive ecosystem. AEOS aims to bridge the gap between traditional broadcast media and digital media, offering unprecedented accuracy in campaign targeting.
The company previously raised €2.4 million in 2021 from South Central Ventures, J&T Ventures, and angel investor Matthias von Bechtolsheim, which funded their innovative Cockpit solution—a tool that uses big data to provide near real-time analytics for TV ad campaigns.
Strong Investment Backing
Leading this investment round, Taiwania Capital sees tremendous potential in AEOS’s platform. David Weng, CEO of Taiwania Capital, expressed his excitement:
“We are thrilled to support AEOS as they lead the transformation of global media with their AI-powered platform for optimizing cross-device TV and streaming campaigns.”
Existing investors, including J&T Ventures and South Central Ventures, also see AEOS as a key player in the future of media integration. Adam Kočík, Managing Partner at J&T Ventures, confirmed:
“AEOS’s success in combining TV and streaming into a unified advertising platform shows that the future of media is heading toward integration.”
Looking Ahead: Expansion and Innovation
With this new capital infusion, AEOS plans to accelerate its expansion into additional European markets and establish new data partnerships, strengthening its position in the rapidly evolving world of TV and digital media. In 2025, the company aims to broaden its footprint by launching in new regions, furthering its mission to break down barriers between TV and streaming.
As the media landscape continues to shift, AEOS’s vision of delivering seamless, data-driven advertising solutions will empower advertisers to optimize their campaigns across devices, driving more efficient and impactful results. With the walls between TV and streaming crumbling, AEOS is ready to lead the charge into the future of video advertising.
