The previous year marked a significant breakthrough for AI, propelling the technology from a specialized field to mainstream adoption at an unprecedented pace. However, in 2024, the heightened enthusiasm is expected to collide head-on with actual outcomes, prompting individuals to grapple with both the potential and constraints of AI on a broader scale. Here are several ways we anticipate this dynamic to unfold.
OpenAI’s evolution into a product company
In the aftermath of the leadership changes in November, OpenAI is set to undergo a transformative shift into a product-focused entity, with Sam Altman taking a more influential role. This change is expected to foster a more assertive “ship it” mindset, exemplified by the GPT store emerging as a prominent platform for AI tools, surpassing competitors like Hugging Face.
Advancements in niche AI applications in 2024
Anticipated developments in 2024 include the maturation of niche AI applications such as agent-based models and generative multimedia. Although the “agent” approach may not experience a meteoric rise, these models are projected to demonstrate enhanced capabilities, particularly in simplifying laborious processes such as insurance claims. Additionally, AI-generated video and audio are forecasted to find unique applications, with skilled creators leveraging these tools in creative and engaging ways.
Challenges and realizations regarding large language models (LLMs)
The once-buoyant outlook for large language models (LLMs) is poised to face challenges in 2024. As the year progresses, a more comprehensive understanding of the emergent capabilities of LLMs will unfold, shedding light on their limitations, such as their inability to handle specific tasks. Diminishing returns on escalating parameter counts are anticipated, prompting a shift toward more manageable and cost-effective alternatives, like a combination of smaller, specialized models.
Reality check for AI industry marketing
The inflated hype of 2023 is predicted to give way to a reality check in 2024, leading to a significant customer retreat from AI tools that fail to meet expectations. Companies are poised to face scrutiny, with potential lawsuits and regulatory actions against those unable to substantiate their marketing claims.
Apple’s strategic entry into AI
Apple is poised to make a significant foray into the AI landscape, drawing on its tradition of refined innovations. The company is expected to concentrate on practical applications using user data, leveraging its central role in users’ lives. While improvements to Siri are anticipated, there is speculation about the possibility of introducing a new service, potentially branded as Apple AI.
Escalation of legal cases in the AI industry
Legal cases related to AI, such as those involving copyright and misuse, are expected to gain momentum in 2024. While some existing lawsuits may falter due to information withholding, new cases may arise, particularly in areas like wrongful termination and bias in hiring, reflecting the growing impact of AI on various aspects of society.
Emphasis on AI compliance and regulatory initiatives
The AI industry is likely to witness a growing emphasis on compliance, driven by regulatory initiatives like the EU’s AI Act. Although the impact of these regulations may take time to materialize, early adopters are expected to proactively navigate the evolving landscape, with the emergence of an AI compliance industry ensuring adherence to international and local standards.
AI’s influence on the 2024 U.S. Presidential election:
The 2024 U.S. presidential election is poised to witness the exacerbation of chaos through the influence of AI. Tactics such as using bot accounts and fake content generated by AI are expected to intensify, leading to a narrative clouded by misinformation. AI-powered analyses may be employed to support efforts to manipulate voter rolls and challenge vote counts, contributing to an environment of distrust and confusion.
