Samsung Unpacked 2024 is set to kick off on Wednesday at 6 a.m. PT/9 a.m. ET, marking an early start for West Coast viewers due to the event being held in Paris this year. The local start time in Paris is 1 p.m. CET, coinciding with the upcoming Summer Olympics, where Samsung holds a significant sponsorship presence.
Focus on foldables and more
As tradition dictates, foldable smartphones will take centre stage at Samsung Unpacked. Following Samsung’s established six-month flagship release cycle since retiring the Note series in 2022, we can expect new Galaxy Z Folds and Galaxy Z Flips to be prominently featured. This year’s event promises additional excitement with significant updates and enhancements across Samsung’s product lineup.
Emphasis on Galaxy AI
Building on its previous showcase at the Galaxy S24 event, Samsung will dedicate considerable time to Galaxy AI advancements. Expect updates on new AI features, possibly including enhanced camera capabilities and innovative partnerships like the Circle to Search collaboration with Google.
Introducing the Galaxy Ring and other accessories
A surprise from the last Unpacked event, Samsung’s announcement of the Galaxy Ring marked its entry into the wearable tech category dominated by smaller players like Oura. At this year’s Unpacked, Samsung will unveil concrete details including the release date and price, rumoured to be around $300. This move not only expands Samsung’s product range but also validates the wearable tech space.
New Galaxy Watch and Earbuds
Leaked images suggest a new Galaxy Watch 7 with advanced health features, powered by a new BioActive Sensor promising precise health insights. Samsung’s approach to earbuds will likely feature a design shift towards stems, along with updates to improve user interaction and functionality.
What’s Next?
With Samsung’s commitment to innovation and its prowess in manufacturing, expect a comprehensive showcase that reaffirms its leadership in the smartphone and wearable markets. As details unfold at Samsung Unpacked 2024, tech enthusiasts and consumers alike can anticipate a wave of new devices and features designed to enhance daily life through cutting-edge technology.
