U.S.-based chip maker AMD has announced its plans to establish engineering design centres in Serbia, as part of the company’s strategy to expand its presence in the region. The centres, located in Belgrade and the southern city of Niš, will employ a total of 90 software engineers, according to Andrej Zdravkovic, AMD’s chief software officer, as seen in a video released by Tanjug news agency.
While the exact investment value was not disclosed, the design centres will focus on developing software technologies optimised for AMD’s main computing platforms. These include the AMD ROCm software stack for AMD Instinct data centre accelerators and AMD Radeon graphics cards, the company said in a statement reported by local media.
This move comes shortly after AMD’s June announcement unveiling its new AI processors and a roadmap for developing AI chips in the coming years to compete with industry leader Nvidia. In a recent interview with Serbian public broadcaster RTS, Zdravkovic revealed that engineers from Serbia are already contributing to the development of AMD’s AI chips.
This is not AMD’s first foray into the region—back in 2021, the company opened a design centre in Romania, further solidifying its regional presence.
In terms of financial performance, AMD reported $5.8 billion (5.3 billion euro) in revenue for the second quarter of 2024, reflecting a 9% increase year-over-year. The company’s net income for the same period surged by 881% to $265 million, highlighting a strong financial position as it continues to innovate and expand.
By establishing these design centres in Serbia, AMD is reinforcing its commitment to driving technological innovation and leveraging the expertise of local engineering talent. This expansion is expected to play a key role in AMD’s global strategy for growth in the AI and data centre markets.
