A recent survey conducted by the Telegraf.rs portal has shed light on the evolving landscape of social media preferences in Serbia. With over 4,000 participants, the results reveal a significant diversification in the choice of favorite platforms, and perhaps, signs of shifting interest.
YouTube Dominates: Leading the pack is YouTube, which garnered 22.63% of the vote, making it the most popular social network among the respondents. Known for its vast array of video content, YouTube continues to captivate users who seek both entertainment and news online. Instagram and Facebook remain strong contenders, with 19.26% and 19.05% of the vote respectively. Despite their similarities, both platforms continue to draw in a large user base in Serbia.
TikTok’s Growth: Though TikTok has exploded in popularity worldwide, its influence in Serbia seems to be in a growth phase, with 6.92% of the vote. This suggests that while it is gaining traction, it has yet to reach the same level of popularity as it has in other regions.
| Social Network | Percentage |
|---|---|
| 19.00% | |
| 19.30% | |
| X | 3.71% |
| TikTok | 6.90% |
| Snapchat | 0.48% |
| YouTube | 22.64% |
| 0.79% | |
| Twitch | 0.19% |
| 1.19% | |
| I don’t use social networks | 25.80% |
| Total number of votes | 4201 |
X (formerly Twitter) appears to have a limited appeal, receiving only 3.72% of the vote. Despite its global presence, the platform does not rank among the favorites in Serbia. One of the most striking findings is that 25.80% of survey participants reported not using social networks at all. This could indicate a growing trend of digital detox and potential saturation with social media among a segment of the population.
Other platforms, such as LinkedIn, Reddit, Snapchat, and Twitch, recorded very low percentages, suggesting that these networks cater to a small but specific user base in Serbia.
These results provide valuable insights into the current state of social media usage in Serbia and highlight the diverse preferences of users as they navigate the digital world. The findings also raise questions about whether interest in social networks is waning among certain groups, as more people choose to disconnect from these platforms.
