Instagram, a part of Meta, is considering a game-changing feature – a verified-only feed. Users may soon have the option to view content exclusively from Meta Verified accounts. Meta Verified, introduced earlier this year, offers perks like a blue checkmark, enhanced support, and protection from impersonation, but it comes at a price.
This move is reminiscent of Twitter’s paid verification, and it aims to monetize verification and enhance user experiences. While details of the test’s scope and user access remain undisclosed, the prominence of this feature within the app may attract more users to invest in the Meta Verified program, promising improved visibility in Instagram feeds.
The proposed “Meta Verified” toggle would allow users to filter their feeds to exclusively display content from individuals and accounts that have subscribed to the Meta Verified program. This program, introduced earlier this year, offers subscribers a blue verification checkmark, improved customer support, and protection from impersonation. It initially rolled out in Australia and New Zealand, expanded to the United States, and was later made available to business accounts. However, it comes at a price, costing $11.99 on the web and $14.99 in the app.
Meta’s strategy is indicative of a broader shift in social media, and as the company continues to innovate, it will be interesting to see how this feature impacts Instagram’s user base and the industry as a whole. The introduction of verified-only feeds could transform user experiences and revenue streams.
In conclusion, Instagram’s foray into verified-only feeds reflects Meta’s commitment to offering unique benefits to subscribers while capitalizing on the verification trend in social media. This feature promises to revolutionize Instagram and could set a new standard in the industry.
