Spotify has launched a new campaign aimed at making users’ audio streaming experience on the platform even more personalized. The “My Spotify” initiative will show users home page banners and personalized messages within the app, providing information about their listening habits along with links to mixes they’d presumably enjoy based on those habits.
For instance, in one example, Spotify presented a user with a banner linking to a Doja Cat mix, because they’ve listened to the rapper’s tracks 58 times over the past month. In another example, the service showed the user a banner linking to a DJ mix of Go Gina, demonstrating how the messages can be tailored for every listener.
A My Spotify banner or message could also link to the “Made For You” hub, where users can find personalized playlists, podcasts, features, and recommendations based on their activity on the app.
My Spotify provides the service with a way to present users with data about their listening habits throughout the year, outside of the annual Wrapped feature. The company’s year-in-review feature only goes live during the holiday season and usually takes over social media when it does. It’s not clear yet if users will be able to share their My Spotify messages and banners on social networks.
Spotify also didn’t specify whether the My Spotify feature will be available to everyone on the app in the future. However, it announced that the feature “will appear first” in the US, Canada, UK, Ireland, Australia, and New Zealand over the next several weeks.
