The highly anticipated Spotify Wrapped for 2023 has been launched, giving Spotify users the opportunity to delve into their musical preferences over the past year.
Spotify Wrapped provides insights into users’ top artists, songs, albums, podcasts, and total listening time, offering a comprehensive overview of their music habits. This year’s Wrapped introduces new features, including ‘Sound Towns,’ which matches users’ profiles to cities with similar musical tastes. In addition to the usual personalized content, users can find playlists, merchandise from their favourite artists, and concert recommendations based on their Wrapped data.
Accessing Spotify Wrapped is straightforward for mobile app users on iOS or Android—simply open the app and locate the Wrapped feed on the home screen. Desktop and web browser users can visit Spotify.com/Wrapped to experience their personalized Wrapped feed.
New features include ‘Me in 2023,’ revealing a characteristic that best describes users’ listening behaviour throughout the year. Examples include the ‘Shapeshifter,’ characterized by rapidly changing musical preferences, and the ‘Alchemist,’ more inclined to create personal playlists.
‘Sound Town‘ is another addition, connecting users’ listening profiles with different geographical regions. Spotify aims to celebrate the shared nature of listening habits across global communities.
Returning favourites come with a fresh look, such as the ‘sandwich-inspired‘ design for displaying the top five genres, indicating the proportion of time spent on each genre. The presentation of favorite artists has also been revamped, allowing users to see the peak month for listening to each artist.
Spotify emphasizes that these features aim to provide a more comprehensive picture of users’ musical journeys throughout the year.
