Croatian adtech startup all eyes on screens (AEOS), formerly known as AdScanner, has secured a €10M Series B investment, led by Taiwania Capital, with participation from existing investors Lead Ventures, J&T Ventures, and South Central Ventures. This latest funding round follows AEOS’s significant growth in revenue and product development aimed at reshaping how advertisers target audiences across both traditional TV and streaming platforms.
Bridging the Gap Between TV and Streaming
Founded in 2012, AEOS has established itself as a major player in the European TV advertising space, using data-driven solutions to revolutionize campaign planning and audience measurement. The company operates in Croatia, Austria, Germany, Bulgaria, and Serbia and is now poised to further expand into new markets, supported by the recent investment. AEOS is also launching a new AI-powered tool in 2024, aimed at enhancing cross-device campaign planning, measurement, and optimization for advertisers.
AI-Powered Transformation in Video Advertising
AEOS’s new AI-based planning tool marks a significant step toward integrating TV and streaming campaigns into a single ecosystem. The tool enables advertisers to plan, measure, and optimize campaigns across different devices with unprecedented accuracy. This development aims to bridge the gap between traditional broadcast media and digital platforms, making it easier for advertisers to maximize their reach and improve ad spending efficiency.
In 2021, AEOS received a €2.4M investment from South Central Ventures, J&T Ventures, and angel investor Matthias von Bechtolsheim. Their early products, such as the Cockpit solution, provided real-time analytics using big data to transform how TV ad campaigns are measured and planned. AEOS’s approach includes leveraging video recognition algorithms and telco partnerships to gather audience metrics at scale, further revolutionizing the TV advertising ecosystem.
Leading the Charge in the Future of Media
Marin Curkovic, CEO and Co-Founder of AEOS, emphasized the importance of this moment for the company and the industry:
“The long-anticipated synthesis of video consumption across different platforms is finally happening. It’s truly exciting to bring down the walls between legacy media and streaming with the help of Big Data and AI. Our solutions empower advertisers to optimize their campaign reach holistically, allowing for much more efficient ad spending. With Taiwania Capital on board, we look forward to extending our global reach and bringing these benefits to even more advertisers.”
Curkovic’s statement reflects the company’s vision of unifying TV and streaming into a seamless data-driven ecosystem.
A Strong Investment Partnership
Taiwania Capital, a venture capital firm known for supporting technology and biotech startups in regions like Taiwan, Southeast Asia, and Central East Europe, has joined AEOS’s efforts to lead the global transformation of media. David Weng, CEO of Taiwania Capital, expressed his excitement:
“AEOS is reshaping the advertising industry with its AI-powered platform for optimizing cross-device TV and streaming campaigns. We’re thrilled to support their journey as they redefine global media.”
J&T Ventures and South Central Ventures, both longtime investors in AEOS, continue to see the startup’s potential to unify TV and streaming into a cohesive advertising platform. Adam Kočík, Managing Partner at J&T Ventures, added:
“AEOS’s success in combining TV and streaming shows that the future of media is heading toward integration. This Series B round validates their path toward becoming an essential tool for advertisers worldwide.”
Looking Ahead
With its new investment, AEOS plans to expand further into European markets and form new data partnerships that will strengthen its competitive edge in the increasingly interconnected world of TV and digital media. The company’s innovative solutions are set to transform the way advertisers manage campaigns across devices using AI and Big Data, pushing the boundaries of what’s possible in video advertising.
AEOS’s leadership in breaking down the barriers between TV and streaming reflects a larger trend in the industry, as advertisers seek holistic, data-driven approaches to reach consumers in a multichannel world. With continued innovation and strong backing, AEOS is well-positioned to become a driving force in the future of global media.
